The CoreFive Leadership Team is driven by data, process and practicality. We've combined the knowledge gained from our experiences in life, business and athletics to provide an evidence based model that provides quantitative data for talent management decisions. 


Our services are designed for teams, player agents, athletes and businesses who are looking to improve their processes for talent acquisition and development.

  • Allan Hamernick

    Founder & CEO

  • Tom Laidlaw

    President, COO

  • Dr. Mark Hogue

    Sport Psychologist


CoreFive Analytics is an assessment based, data driven talent analytics consultancy that improves selection and accelerates development. The evidence based models we use provide quantitative data that drives decision making for individuals, teams and organizations seeking to improve their performance. The evidence we gather can be used to predict and identify athletes or employees with the best chance of success in a given environment.  We can also identify the areas of development that will have the greatest effect on improving performance. The methods, processes and assessments we use are universal. They can apply to any person, athlete, team or organization.


People have two primary skill sets. Their technical skills or driver seat skills as we refer to them are  the skills related to playing the game, like skating, passing and shooting. In business, it may be the skills related to the job, like education, training and experience. The driver seat skills are the ones that get the player selected for the team, or people hired into an organization.  The second and most important skill set are the personal skills. The personal skills are core skills, they provide the discipline, focus, decision making, planning and resiliency required to fully develop the technical skills and be recognized as a consistent superior performer. CoreFive refers to the personal skills as destination skills. The driver seat skills get you on the team, the destination skills determine how much you play, they define your career!


We focus on the identification and development of core skills, your destination skills. You can have good success with highly developed driver seat skills, but you will never reach your potential without well developed destination skills. 

71 Spruce Avenue Elliot Lake, ON P5A 2B9


  Tel: 1-780-907-6236

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